Where the growth stalled.

Where the money usually goes.

1. 01Creative fatigue · the same ad for months, CTR falling, CPM rising
2. 02Measurement lying · duplicate events, no CAPI, platform and analytics disagreeing
3. 03The wrong objective · optimising for traffic in a business that wants sales
4. 04The wrong destination · ads landing on the homepage instead of a dedicated page
5. 05Buyers not excluded · paying to win back people who already bought

Most operations are one of these five. The Teardown tells you which.

What we look at.

• Where the money goes · budget split by campaign and channel, overlaps, waste
• Where the funnel breaks · click to purchase, step by step, with rates
• What the creative is doing · fatigue, angles, tests or the lack of them
• Who you are reaching · audiences, exclusions, frequency
• Where the traffic lands · landing pages, speed, message-page coherence
• Whether the measurement tells the truth · pixel, GA4, events, attribution

• A PDF document, 8 to 14 pages
• Three prioritised findings, each with the number beside it
• The verdict · what the real problem is
• An action plan · 2 weeks and 90 days, with effort and impact
• A 60 to 90 minute presentation call, with recording
• 3 to 7 working days from access granted

A real Teardown, anonymised.

If you continue within 30 days, the full amount comes off your retainer. If you don't, the plan is yours anyway.

What it isn't · not execution, not campaign management. The Teardown is the map · who drives after is your call.

Get three findings, free.

Three per month. One page, three findings, no account access. The plan and the numbers are the Teardown.

Tell me the essentials. I'll tell you the tier and the timeline.

Stop guessing where the money leaks. Find out.