Dolce Vita Ericeira
Positioning · Identity · Tone of voice · Website
The problem.
Dolce Vita arrived as an idea · tailor-made surf-and-soul experiences, and nothing built around them. No positioning, no identity, no voice, no site.
What was done.
Everything anchored on one line: “while searching for life, don't forget to live.”
- Positioning and essence line
- Emblem and wordmark
- Warm editorial system
- Tone of voice in three languages
- Content captured and directed · social cards
- Website designed, built and live
Fifty-six hours, end to end · forty on the identity, sixteen on the site.