Dolce Vita Ericeira

The problem.

Dolce Vita arrived as an idea · tailor-made surf-and-soul experiences, and nothing built around them. No positioning, no identity, no voice, no site.

What was done.

Everything anchored on one line: “while searching for life, don't forget to live.”

• Positioning and essence line
• Emblem and wordmark
• Warm editorial system
• Tone of voice in three languages
• Content captured and directed · social cards
• Website designed, built and live

Fifty-six hours, end to end · forty on the identity, sixteen on the site.

The brand, on a phone.

Positioning, tone of voice and the experiences, on one page.

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