Monthly revenue scaled from ~R$20k to over R$350k as ad spend grew from R$4k to R$50k+/month, holding a 3.5–4× ROAS throughout.
The challenge: take a functional-mushroom brand from the very start of its paid operation and scale sales without letting acquisition cost run away. I built and ran the full paid engine across Meta and Google · conversion campaigns, continuous optimisation, and a constant push to keep CAC healthy as spend grew.