A boutique creative studio for lifestyle, hospitality & gastronomy brands. Brand, strategy, marketing and authorial content, from concept to performance.
Branding ·Visual identity ·Content ·Menu & packaging ·Social media ·Paid media ·Teardown ·Websites ·Storefront ·Product & launches ·Branding ·Visual identity ·Content ·Menu & packaging ·Social media ·Paid media ·Teardown ·Websites ·Storefront ·Product & launches ·
Selected work
The proof is the portfolio.
Every brand has a soul waiting to surface. Most agencies bury it under templates, metrics and hurry. We dig. We find what is singular and bring it up, where it can be seen, felt, worn and bought. We don't serve many. We serve deeply.
How we work
One way of seeing. Three ways in.
01
Surface
We dig out the soul already there, positioning, pillars, territory.
Before the studio, a serious performance operation. Six years, 100+ clients, millions managed and generated. That discipline is baked into every Aflora project.
6+
years in performance
100+
clients served
R$1M+
ad spend managed
R$12M+
revenue generated
3–4×
steady ROAS at scale
11+
verticals mastered
Sectors we've scaled
Real estateE-commerceF&B & deliveryHealthWellnessHospitalityFranchisesInfoproductsLaunchesFashion & beachBeauty
Platforms: Meta Ads · Google Ads · LinkedIn · Pinterest · TikTok
Proof, in numbers
Two questions every brand asks before they trust someone with growth: can you scale, and can you sustain. Here are both.
01
17×
monthly sales
Functional wellness e-commerce · Meta Ads · Google Ads
Monthly revenue scaled from ~R$20k to over R$350k as ad spend grew from R$4k to R$50k+/month, holding a 3.5–4× ROAS throughout.
The challenge: take a functional-mushroom brand from the very start of its paid operation and scale sales without letting acquisition cost run away. I built and ran the full paid engine across Meta and Google · conversion campaigns, continuous optimisation, and a constant push to keep CAC healthy as spend grew.
02
5×
the network
Kids' franchise network · Meta Ads · Lead generation
Grew from 20 to 100+ franchises on a funnel that stayed profitable on the same creative concept for over a year · a partnership that lasted 5 years.
The challenge: grow a franchise network through a steady flow of qualified franchise-buyer leads, at a competitive cost, nationwide. I built a scalable Meta Ads lead-generation funnel · region-by-region structure, city-level targeting, continuous creative and audience optimisation, and lead-quality tracking.
03
2.62×
ROAS · Solciety
Swimwear e-commerce · Brazil · Meta Ads
Inherited an account breaking even. Rebuilt the funnel, the creative and the reading of the data. Six months later it runs at 2.62×.
We take few brands. And we go all the way with each one.
TEARDOWN
Teardown
Where the growth stalled.
You spend on ads. The numbers don't add up. Nobody tells you where the money is leaking. The Teardown does. Not a report · a verdict with a plan.
We look at the whole operation: where the money goes, where the funnel breaks, what the creative is doing, who you're reaching, where the traffic lands and whether the measurement is telling the truth. Then we name the problem. One, not ten.
Where the money usually goes.
01Creative fatigue · the same ad for months, CTR falling, CPM rising
02Measurement lying · duplicate events, no CAPI, platform and analytics disagreeing
03The wrong objective · optimising for traffic in a business that wants sales
04The wrong destination · ads landing on the homepage instead of a dedicated page
05Buyers not excluded · paying to win back people who already bought
Most operations are one of these five. The Teardown tells you which.
What you get
A PDF document, 8 to 14 pages
Three prioritised findings, each with the number beside it
The verdict · what the real problem is
An action plan · 2 weeks and 90 days, with effort and impact
A 60 to 90 minute presentation call, with recording
A creative partnership on a monthly retainer (6-month minimum), or one of three one-off entry points · Brand Sprint, Storefront or Teardown. One mind thinks and executes end to end, with no handoffs between vendors.
In an agency, the person who wins the pitch is not the person who does the work. Here they're the same. That's the trade · fewer clients, no handoffs. We take few brands and go all the way with each one.
Management is part of the retainer; the ad spend always runs on the client's card. Third-party costs are passed through.
A 2–3 week, low-risk entry point: a brand deep-dive, a direction document, a visual territory and a 6-month roadmap. It's the map, not the build.
Then that's what it says. The problem is the offer, the price, the positioning or the product, and no media budget fixes it. It's the most uncomfortable verdict and the most useful one. The plan is yours anyway.
Two of the three doors, two different problems. The Brand Sprint is for when you don't know who you are yet · direction. The Teardown is for when you're already spending and it isn't working · performance. All three entry points are credited to the first month if you continue.
A page or a site, designed and built to convert · structure, copy, mobile, analytics. €1,200 for a landing, €2,600 for a full site. It's the build, not the brand · it works from the identity you already have. New identity is the Brand Sprint.
Based in Ericeira / Lisbon, we work with brands across Europe and beyond. In English, Portuguese and Brazilian Portuguese.
With a 30-minute call. Tell us about your brand and we'll see if there's a fit, no pressure.
Let's bring your brand to the surface.
A 30-minute call. Briefing or consultation, no commitment.
