Afloracreative studio
Creative Studio · Ericeira / Lisbon

We bringbrands tothe surface.

A boutique creative studio for lifestyle, hospitality & gastronomy brands. Brand, strategy, marketing and authorial content, from concept to performance.

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01 · Selected work

The proof is the portfolio.

Every brand has a soul waiting to surface. Most agencies bury it under templates, metrics and hurry. We dig. We find what is singular and bring it up, where it can be seen, felt, worn and bought. We don't serve many. We serve deeply.

02 · How we work

One way of seeing. Three ways in.

01

Surface

We dig out the soul already there, positioning, pillars, territory.

Start here · Brand Sprint.
02

Build

Identity, content, campaigns and product, with an authorial hand.

Start here · Storefront.
03

Grow

We make it perform on the right channels. Taste and results, not hours.

Already spending and stalled? Start here · Teardown.
03 · What we do

From the brand to the funnel that converts.

01

Brand & Identity

Positioning, naming, visual identity, brand books and tone of voice.

Where to buy: Brand Sprint · Culture

02

Content & Social

Authorial photo & video, creatives, copy and campaigns.

Where to buy: Studio · Culture

03

Websites & Funnels

Websites, landing pages, sales funnels and e-commerce, designed and built.

Where to buy: Storefront · Culture

04

Growth & Paid Media

Meta & Google Ads, performance, analytics and dashboards. And the Teardown, when it's already running and not working.

Where to buy: Teardown · Growth · Culture

05

Product & Launches

Product development, packaging & menu, go-to-market.

Where to buy: Culture · Not sure

04 · Selected work · Paid media

Beauty that also sells.

Before the studio, a serious performance operation. Six years, 100+ clients, millions managed and generated. That discipline is baked into every Aflora project.

6+
years in performance
100+
clients served
R$1M+
ad spend managed
R$12M+
revenue generated
3–4×
steady ROAS at scale
11+
verticals mastered
Sectors we've scaled
Real estateE-commerceF&B & deliveryHealthWellnessHospitalityFranchisesInfoproductsLaunchesFashion & beachBeauty
Platforms: Meta Ads · Google Ads · LinkedIn · Pinterest · TikTok
Proof, in numbers

Two questions every brand asks before they trust someone with growth: can you scale, and can you sustain. Here are both.

01Functional wellness e-commerce · Meta Ads · Google Ads
17×
monthly sales

Monthly revenue scaled from ~R$20k to over R$350k as ad spend grew from R$4k to R$50k+/month, holding a 3.5–4× ROAS throughout.

The challenge: take a functional-mushroom brand from the very start of its paid operation and scale sales without letting acquisition cost run away. I built and ran the full paid engine across Meta and Google · conversion campaigns, continuous optimisation, and a constant push to keep CAC healthy as spend grew.

02Kids' franchise network · Meta Ads · Lead generation
5×
the network

Grew from 20 to 100+ franchises on a funnel that stayed profitable on the same creative concept for over a year · a partnership that lasted 5 years.

The challenge: grow a franchise network through a steady flow of qualified franchise-buyer leads, at a competitive cost, nationwide. I built a scalable Meta Ads lead-generation funnel · region-by-region structure, city-level targeting, continuous creative and audience optimisation, and lead-quality tracking.

03Swimwear e-commerce · Brazil · Meta Ads
2.62×
ROAS · Solciety

Inherited an account breaking even. Rebuilt the funnel, the creative and the reading of the data. Six months later it runs at 2.62×.

Read the case →
Trusted by

Co-founded · Carduma Coletivo

We take few brands. And we go all the way with each one.
05 · Teardown

Where the growth stalled.

You spend on ads. The numbers don't add up. Nobody tells you where the money is leaking. The Teardown does. Not a report · a verdict with a plan.

See the Teardown →
06 · Pricing

Three ways in. Three levels of depth.

One-off

Brand Sprint

The map before the build.

€1,200
Not sure? Let's talk.
  • Brand deep-dive · audit, competitors, audience
  • Direction document · positioning, essence, pillars, tone of voice
  • Visual territory · moodboard, palette, typography, 1 to 3 art directions
  • 6-month roadmap, prioritised
  • Final presentation, live and recorded
  • Four weeks · kick-off, strategy, visual territory, roadmap
Not included
  • Final execution, closed logo, site or content · separate project
New

Storefront

Built to sell.

€1,2002 tiers · €1,200 to €2,600
Not sure? Let's talk.
  • Landing page (€1,200) or full site (€2,600)
  • Conversion structure · sections, hierarchy, calls to action
  • Copy written for the page
  • Mobile-first build
  • Analytics and event tracking installed
  • Built on the brand you already have
Not included
  • New identity · that is the Brand Sprint
Start here

Teardown

Where the growth stalled.

€9003 tiers · €450 to €1,800
Not sure? Let's talk.
  • Where the money goes · budget split by campaign and channel, overlaps, waste
  • Where the funnel breaks · click to purchase, step by step, with rates
  • What the creative is doing · fatigue, angles, tests or the lack of them
  • Who you are reaching · audiences, exclusions, frequency
  • Where the traffic lands · landing pages, speed, message-page coherence
  • Whether the measurement tells the truth · pixel, GA4, events, attribution
  • Three prioritised findings and one verdict
  • Action plan · 2 weeks and 90 days
  • 60 to 90 minute call, recorded
  • 3 to 7 working days from access granted
Not included
  • Execution and campaign management · the Teardown is the map
See the three tiers
  • Light €450 · local, up to €1k/mo · 4 to 6 pages
  • Teardown €900 · €1k to €10k/mo · 8 to 14 pages
  • Deep €1,800 · €10k+/mo · adds competitive landscape and measurement audit
Monthly

Studio

Content, made.

from€750/mo
Not sure? Let's talk.
  • Content direction and planning · suggested calendar
  • One shooting session a month · photo and video
  • Creatives for social and for ads
  • Copy and captions in the brand's voice
  • Assets delivered organised · folder plus calendar
  • One monthly alignment meeting
  • Monthly cycle · planning, production, creation with one revision round, delivery
Not included
  • Posting and scheduling · you publish
  • Community management and support
  • Paid media · that is Growth
  • New identity · that is the Brand Sprint
Most popular

Growth

Paid traffic that scales.

from€900/mo
Not sure? Let's talk.
  • Paid media management · Meta and Google Ads
  • Campaign strategy and direction
  • Landing pages and capture pages
  • Ad creatives and copy
  • Dashboards, GA4 and Looker Studio, with ROAS and CAC reporting
  • Structured testing · creatives, audiences, funnels
  • Monthly cycle · setup and audit, strategy and creatives, launch and weekly optimisation, reporting
Not included
  • Organic posting and social management
  • Community management and support
  • New identity · that is the Brand Sprint
1–2 clients only

Culture

The full creative arm.

from€2,800/mo
Not sure? Let's talk.
  • Brand and growth strategy
  • Everything in Studio · content production and creatives
  • Everything in Growth · paid media, landing pages, dashboards
  • Web and project fronts, several at once
  • Cross-cutting creative direction
  • Weekly sprint plus fortnightly alignment
  • One or two clients at a time
Not included
  • Posting, community management and support · even here, publishing stays with you

In every plan.

  • One mind end to end · whoever thinks it, makes it
  • We create and optimise, you publish
  • Paid media runs on your card, management is included
  • One channel, one calendar, one folder
  • Six-month minimum on retainers
  • Entry products credited to your first month if you continue within 30 days

Not sure which door?

Six questions, two minutes, and I'll tell you where I'd start.

Start here →
07 · FAQ

Frequently asked.

A creative partnership on a monthly retainer (6-month minimum), or one of three one-off entry points · Brand Sprint, Storefront or Teardown. One mind thinks and executes end to end, with no handoffs between vendors.

In an agency, the person who wins the pitch is not the person who does the work. Here they're the same. That's the trade · fewer clients, no handoffs. We take few brands and go all the way with each one.

Management is part of the retainer; the ad spend always runs on the client's card. Third-party costs are passed through.

A 2–3 week, low-risk entry point: a brand deep-dive, a direction document, a visual territory and a 6-month roadmap. It's the map, not the build.

Then that's what it says. The problem is the offer, the price, the positioning or the product, and no media budget fixes it. It's the most uncomfortable verdict and the most useful one. The plan is yours anyway.

Two of the three doors, two different problems. The Brand Sprint is for when you don't know who you are yet · direction. The Teardown is for when you're already spending and it isn't working · performance. All three entry points are credited to the first month if you continue.

A page or a site, designed and built to convert · structure, copy, mobile, analytics. €1,200 for a landing, €2,600 for a full site. It's the build, not the brand · it works from the identity you already have. New identity is the Brand Sprint.

Based in Ericeira / Lisbon, we work with brands across Europe and beyond. In English, Portuguese and Brazilian Portuguese.

With a 30-minute call. Tell us about your brand and we'll see if there's a fit, no pressure.

08 · Why Aflora

Boutique by choice. Depth by principle.

01 One mind, end to end

The same person thinks the brand, makes the asset and makes it perform. No noise between vendors.

02 Few clients

We don't take many. We go deep, partnership, not factory.

03 Authorial content

Captured by hand, real and warm. No stock, nothing idealised.

04 Performance that converts

Six years and 100+ clients in paid media. Beauty that also sells.

05 AI as engine

The machine carries the weight, the soul stays handmade.

06 Sensory & intentional

Brand as a complete experience. Less noise, more meaning.

Let's bring your brand to the surface.

A 30-minute call. Briefing or consultation, no commitment.

Book a 30-min call → fabio@afloracreativestudio.com

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