La Pecora Nera

The problem.

An Italian kitchen with no brand around it · no character, no voice, no printed material, no content.

What was done.

I build the brand and make the content, all captured by hand.

• Photography and video
• Flyers
• Stickers
• Tees
• Social cards
• Character creation
• Tone of voice

The voice is pure Pecora Nera, the black sheep · dry Italian humour with a wink of sarcasm.

Content in motion.