La Pecora Nera
Brand · Authorial content · Tone of voice
The problem.
An Italian kitchen with no brand around it · no character, no voice, no printed material, no content.
What was done.
I build the brand and make the content, all captured by hand.
- Photography and video
- Flyers
- Stickers
- Tees
- Social cards
- Character creation
- Tone of voice
The voice is pure Pecora Nera, the black sheep · dry Italian humour with a wink of sarcasm.